Synonyms: Rudbeckia pallida A perennial, has long reflexed lavender petals with purplish brown disk; strongly taprooted, leaves are usually more narrow than E. purpurea. Blooms in mid-July to mid-August. Found in midwest U.S. south to LA, AL, GA, dry to mesic prairies and open savannas. Best in full sun to light shade, dry to moderate soils best, attracts birds and butterflies, a good cutflower. Suitable for tallgrass prairie plantings.